For over 20 years, Bob Grossfeld and the Media Guys have been at the forefront of designing and implenting strategic communication plans that take the complex and make it simple.
This messaging process is applied to mass audiences like voting populations and, just as often we are called upon to assist clients address their own members or constituencies.
In a world that is flooded with chatter, where rumors and disinformation can quickly became "facts" or "conventional wisdom," we invest a great time of time listening to what our clients want.
And what the intended audiences are available to hear.
As Bob puts it, "Adjusting how you frame your message for a given audience is not the same as changing the message. People who that change their message for each audience are making a big mistake, especially when the news media finds out about it. And they will."
We translate what we have heard, seen and felt to take complex situations, stories or c
onflicts into something that is simple, easily understood. The result is a strategic message that can be universally applied and instantly understood whether it is delivered in broadcast media, print, in person, or via email, Twitter, or other social media.
But having a strong message doesn't mean much if the audience is being put to sleep. That's why the Media Guys have one of the most sought after media training capabilities in the southwest. Clients are put through one-on-one training that ranges from giving a speech to an audience to being interviewed for TV, print or radio. And especially how to stay on message.